BLUE MOON - SUMMER'S GOT A BITE

Spicy food is a summer staple — but we all need something to balance the burn. Nothing cuts through heat quite like citrus, which is why Blue Moon is the perfect pairing for those fiery bites.

We shot a summer retail campaign around that big bite moment — the unapologetic, sensorial, indulgent moments of summer glory where the bites are messy, but the vibes are immaculate.