ORANGE & SON /// NOTHING OUTSHINES A BLUE MOON

Two spots for Blue Moon with their first-ever celebrity partner: SNL’s Colin Jost.
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In the first Jost and two oranges walk into a bar…
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In the second, Colin plays second fiddle as the beer steals the spotlight, literally.
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Campaign launch moment: a Staten Island–wide pub crawl (Colin’s hometown), with him behind the bar pouring Blue Moons, cracking jokes—and picking up every tab.