Fentanyl Test Strip Bracelets

Concept / Art Direction

We pitched on a California Department of Public Health contract for a opioid overdose prevention campaign, and while we lost, this was a piece from it that got a lot of attention. Afterwards, we shopped to Johnson & Johnson Healthcare as a potential partner to bring these to life, but sadly they didn't bite.

IDEA: We’ll turn the admission bracelets people are used to getting at music festivals and nightclubs into wearable drug test strips. They’ll become a statement piece in the fight against fentanyl and a ready solution in the moment of partying.